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Es fundamental medir la forma en que los internautas interactúan con mis contenidos. Conocer e interpretar estos datos es el primer paso para realizar una estrategia adecuada para conseguir nuestros objetivos.

Gracias a Google Analitycs seremos capaces de extraer todos los datos relevantes sobre nuestros visitantes: qué les atrae de nuestra web, desde donde los captamos, cuál es el dispositivo desde donde entran, etc. Gracias a estos datos podremos adecuar nuestra estrategia de marketing y conseguir nuestros resultados.